Marketing Director - Smoobu (m/f/d)

Festanstellung, Vollzeit · Berlin

Explore a new world of possibilities

Smoobu, a subsidiary of HomeToGo Group, is a fast-growing startup in the vacation rental industry. Smoobu’s SaaS solution currently empowers private hosts to manage over 100,000 properties across more than 110 countries. Smoobu runs as an independent enterprise within the HomeToGo Group, ensuring its startup spirit and growth potential remain at the forefront of vacation rental technology. Our top priority is to assist hosts in efficiently managing and growing their businesses simultaneously.

Smoobu’s success is attributed to our dynamic, ambitious, and international team, dedicated to exceeding our customers’ expectations through expert advice and action. We celebrate diversity and operate in a truly global environment, embracing the challenges and opportunities that come with it. Join us on this exciting journey to transform the vacation rental industry!

Your future contribution

You will lead our current Marketing Team of 10 FTE, develop and grow it in order to achieve our future growth ambitions. As a leader, you will be responsible for fostering a high-performance culture, mentoring team members, and driving accountability to ensure strategic alignment across all marketing functions.
You will be successful in your role if (1) you drive scalable user acquisition year over year, (2) build a globally recognized brand and increase organic lead share by 10pp, (3) drive retention initiatives to lower yearly churn rates and (4) lead cross-functional projects across different teams (such as commercial product or feature launches).

This is your opportunity to make a lasting impact!

How you’ll add value

Strategy Development and Execution:

Develop a strategic plan together with the Managing Director for the marketing department in line with the company's vision and strategy, planning for 2-5 years into the future and adapting as needed based on market and company developments.
Lead and oversee all marketing functions, including SEA, SEO, Content, Brand, Product Marketing, and PR, to ensure the overall strategic success of the business.
Drive scalable user acquisition across multiple channels (paid as well as organic) such as Google, Bing, Meta, while enhancing the company’s global brand presence.
Develop and execute strategies to improve upsell initiatives and reduce churn (e.g. but not exclusively via Email & Retention Marketing)

Leadership & Team Development:

Lead, mentor, and develop a diverse team of marketing professionals. Cultivate a collaborative, high-performance environment that encourages innovation, ownership, and continuous improvement. Act as a role model for leadership excellence, ensuring the team is motivated and equipped to meet evolving business goals.

Data Analysis, Reporting & Budgeting:

Report on the effectiveness of marketing campaigns and strategies in achieving their defined objectives.
Plan and manage the marketing budget, ensuring optimal allocation of resources across channels. Closely monitor ROI.

Cross-functional Collaboration:

Act as a cross-functional leader, aligning marketing strategies with product, sales, and other key teams to drive organizational vision and operations.

Content and Campaign Management:

Oversee the creation of marketing content tailored to different stages of the customer journey.
Manage and optimize lead nurturing processes through email, content, and social channels.

You’ll be successful in this role if you

8+ years of experience in Marketing, ideally with a diverse background that includes both startup/scale-up environments and larger, more established organizations.
Solid understanding of SaaS business models and proven expertise in SaaS marketing, with a strong focus on driving user acquisition, retention, brand growth and product marketing.
Proven track record owning the entire marketing function to drive company goal attainment.
Demonstrated experience in building and scaling global brands and executing CRM strategies.
Ability to think strategically and plan long-term, while making data-driven decisions and adjusting course as needed.
Strong leadership and team management experience, with the ability to inspire, mentor, and grow a diverse team.
Experience collaborating with executives and influencing decisions at the highest level.

Your performance will be measured against some Key Performance Indicators (KPIs) such as:

Number and quality of leads generated.
Conversion rate of leads.
Cost per lead and overall ROI of lead generation activities (organic as well as paid).
Engagement metrics for lead generation or retention campaigns and efforts

Note: We operate a rolling recruitment approach - no deadlines, just opportunities. Should the volume of applications become too high, we might briefly remove this posting to provide our hiring team the space for thorough and unbiased review. The role will be made available again if we decide we’re still looking for the right fit.

What we offer

Your journey with Smoobu is a two way street - we’ve got you covered! We offer a diverse variety of benefits to enable your career development and make Smoobu a great place to work, including:

The essentials: Competitive compensation package, visa sponsorship & relocation assistance*, full IT support & equipment, corporate benefits, modern offices, 27 paid vacation days a year (+ one additional day per year of employment until 32)
Career growth: 360° feedback, open feedback culture, buddy and mentorship programs from an international team of passionate industry experts
Personal development: German language courses, internal and external workshops & trainings, company & team events, Gympass, clubs & sports (e.g. volleyball, running, yoga classes), psychological support
Startup spirit: We are fast, nimble, and results-driven - embodying a startup mentality even as a global, public company. We encourage ownership and support each other to succeed.
Flexible work approach: Ongoing remote work options and work from abroad flexibility for up to 90 days a year. Plus, access to a Travel Industry Card*
Climate action: Committed to being a pioneer in green travel: We’ve achieved an industry-leading “Low Risk” ESG Rating (16), awarded by Morningstar Sustainalytics, and are a proud member of Leaders for Climate Action

*Certain conditions apply

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About us

HomeToGo is the SaaS-enabled marketplace with the world's largest selection of vacation rentals, listing millions of offers from thousands of trusted partners, including Booking.com, Vrbo and TripAdvisor. From vacation homes, cabins, beach houses, apartments, condos, house boats, castles, farm stays and everything in between, HomeToGo combines price, destination, dates and amenities to find the perfect accommodation for any trip worldwide.

Founded in 2014, HomeToGo operates localized apps & websites in 25 countries across Europe, North America, South America, Australia and Asia-Pacific. HomeToGo also operates brands such as Agriturismo.it, AMIVAC, atraveo, Casamundo, CaseVacanza.it, e-domizil, EscapadaRural, Kurzurlaub, Kurz Mal Weg, Tripping.com and Wimdu.

HomeToGo is an Equal Opportunity Employer, committed to hiring and nurturing exceptional talent, representing various backgrounds, perspectives and skills. We are authentically candid and open-minded, fostering a safe environment for diverse opinions. Our hiring decisions are based on qualifications, merit and business needs. We do not discriminate against race, ethnic origin, gender, sexual orientation, religion, political, ideological or religious views, disability or age.

We are committed to creating and maintaining a workforce of equality and diversity at HomeToGo and to provide opportunities to everyone. We therefore welcome your application even if you aren't completely confident that your experiences fit the job description criteria. We would really love to get to know you!

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Deine Bewerbung

Wir freuen uns über Dein Interesse an HomeToGo. Bitte fülle das folgende kurze Formular aus. Solltest Du Schwierigkeiten mit dem Upload Deiner Daten haben, wende dich gerne per Email an recruiting@hometogo.de.