Content Marketing Manager - Smoobu [German-speaking] (m/f/d)

Festanstellung, Vollzeit · Berlin

Explore a new world of possibilities

Smoobu, a subsidiary of HomeToGo Group, is a fast-growing startup in the vacation rental industry. Smoobu’s all-in-one SaaS solution for private hosts currently manages over 70,000 properties across more than 120 countries. Smoobu’s priority is to help its hosts efficiently manage and grow their business.

Smoobu’s team is the secret to our success. We are a dynamic, ambitious and international team that are motivated to exceed our customers’ expectations through expert advice and action. We are searching for new colleagues who are looking to take on the exciting challenge of transforming the vacation rental industry.

Your future contribution

We are looking for a talented Content Marketing Manager for our German-speaking markets (DACH) to take full responsibility for our inbound marketing strategies including blogs, guides, and lead generation.

Our ideal candidate is a creative marketing professional with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.
Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

How you’ll add value

You will create industry-specific content, such as blogs and guides, on our core topics (channel management, vacation rental marketing, travel industry, sales, and digitalization).
You will represent the voice of our German marketing efforts, producing content for various marketing channels, including our website, newsletters, emails, social media, and webinars.
You will develop engaging thought leadership content with a consistent tone of voice, collaborating with multiple authors across the business.
You will collaborate with other members of the content and marketing teams to develop and execute various marketing campaigns.
You will drive content optimization by working with your colleagues on SEO and translating data into actionable insights.
You will conduct research and create storyboards based on current trends, ensuring the preparation of best practice analyses.
You will contribute to design strategies, continuously enhancing and refining the Smoobu brand.
You will help position us as the leading vacation rental software provider in search rankings.

You’ll be successful in this role if you

Have 3+ years of work experience as a content writer or editor, ideally in a professional services environment.
Possess excellent written and verbal communication skills in German.
Have strong problem-solving and analytical skills, including conducting qualitative and quantitative research, analyzing data, visualizing data, developing hypotheses, and synthesizing insights and recommendations.
Demonstrate proven success in digital marketing, ideally in the B2B sector and/or within a creative agency specializing in content marketing.
Have experience writing search-engine-optimized texts and localizing/translating content.
Are a quick learner who is creative, proactive, and hands-on.
Are passionate about your work and eager to learn and grow.
Have an affinity for the SaaS industry; experience with short-term and vacation rentals is a big plus.

Note: We operate a rolling recruitment approach - no deadlines, just opportunities. Should the volume of applications become too high, we might briefly remove this posting to provide our hiring team the space for thorough and unbiased review. The role will be made available again if we decide we’re still looking for the right fit.

What we offer

Your journey with Smoobu is a two way street - we’ve got you covered! We offer a diverse variety of benefits to enable your career development and make Smoobu a great place to work, including:

The essentials: Competitive compensation package, visa sponsorship & relocation assistance*, full IT support & equipment, corporate benefits, modern offices, 27 paid vacation days a year (+ one additional day per year of employment until 32)
Career growth: 360° feedback, open feedback culture, buddy and mentorship programs from an international team of passionate industry experts
Personal development: German & Lithuanian language courses, internal and external workshops & trainings, company & team events, Wellhub, clubs & sports (e.g. volleyball, running), psychological support
Startup spirit: Driven by our Leadership Principles: We are fast, nimble, and results-driven - embodying a startup mentality even as a global, public company. We encourage ownership and enable each other to succeed
Flexible work approach: Office-led and remote friendly approach; employees are offered remote work flexibility for up to 50% of the year, including work from abroad benefits. Plus, access to a Travel Industry Card
Climate action: Committed to being a pioneer in green travel: We’ve achieved an industry-leading “Low Risk” ESG Rating (16), awarded by Morningstar Sustainalytics, and are a proud member of Leaders for Climate Action
And so much more...

*Certain conditions apply

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About us

HomeToGo is the SaaS-enabled marketplace with the world's largest selection of vacation rentals, listing millions of offers from thousands of trusted partners, including Booking.com, Vrbo and TripAdvisor. From vacation homes, cabins, beach houses, apartments, condos, house boats, castles, farm stays and everything in between, HomeToGo combines price, destination, dates and amenities to find the perfect accommodation for any trip worldwide.

Founded in 2014, HomeToGo operates localized apps & websites in 25 countries across Europe, North America, South America, Australia and Asia-Pacific. HomeToGo also operates brands such as Agriturismo.it, AMIVAC, atraveo, Casamundo, CaseVacanza.it, e-domizil, EscapadaRural, Kurzurlaub, Kurz Mal Weg, Tripping.com and Wimdu.

HomeToGo is an Equal Opportunity Employer, committed to hiring and nurturing exceptional talent, representing various backgrounds, perspectives and skills. We are authentically candid and open-minded, fostering a safe environment for diverse opinions. Our hiring decisions are based on qualifications, merit and business needs. We do not discriminate against race, ethnic origin, gender, sexual orientation, religion, political, ideological or religious views, disability or age.

We are committed to creating and maintaining a workforce of equality and diversity at HomeToGo and to provide opportunities to everyone. We therefore welcome your application even if you aren't completely confident that your experiences fit the job description criteria. We would really love to get to know you!

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Deine Bewerbung

Wir freuen uns über Dein Interesse an HomeToGo. Bitte fülle das folgende kurze Formular aus. Solltest Du Schwierigkeiten mit dem Upload Deiner Daten haben, wende dich gerne per Email an recruiting@hometogo.de.